The Anatomy Of Buzz

ISBN 10 : 9780385505123
ISBN 13 : 0385505124

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heigh..

Marketing Anatomy

ISBN 10 : 9782212865851
ISBN 13 : 2212865856

La planète marketing est en ébullition ! Révolution digitale, crise, montée en puissance du développement durable, brouillage des cibles, critique de la surconsommation... tou..

The Anatomy Of Humbug

ISBN 10 : 9781784628468
ISBN 13 : 1784628468

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the sub..

Experiential Marketing

ISBN 10 : 9781119145875
ISBN 13 : 1119145872

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, bran..

The Anatomy Of A Growing Company

ISBN 10 : 9781440163104
ISBN 13 : 1440163103

The Anatomy of a Growing Company examines the challenges and opportunities that define what a management team in a growing company faces. How do you position your management team f..