Marketing Anatomy

ISBN 10 : 9782212865851
ISBN 13 : 2212865856

La planète marketing est en ébullition ! Révolution digitale, crise, montée en puissance du développement durable, brouillage des cibles, critique de la surconsommation... tou..



Storytelling Du Luxe

ISBN 10 : 9782361270032
ISBN 13 : 236127003X

Le luxe, le rêve. Un peu, beaucoup, passionnément... Un univers, des personnages de caractère, une intrigue, de l’émotion... Tout naturellement : du storytelling. Pourtant, c..



Principles Of Marketing

ISBN 10 : 0273695592
ISBN 13 : 9780273695592

This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness...



The Anatomy Of A Growing Company

ISBN 10 : 9781440163104
ISBN 13 : 1440163103

The Anatomy of a Growing Company examines the challenges and opportunities that define what a management team in a growing company faces. How do you position your management team f..



The Anatomy Of Buzz

ISBN 10 : 9780385505123
ISBN 13 : 0385505124

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heigh..



Commercial Activities And Development In The Ganga Basin

ISBN 10 : 8170227798
ISBN 13 : 9788170227793

Contributed articles presented at the IGU Regional Symposium on the Ganga Basin held in 1990 at the Dept. of Geography, University of Gorakhpur...